Mr. Vikram Madhok has been elected as the next Chairman of the PATA Industry Council for the term May 2016 – 17.

It gives me great pleasure to announce that our Honorary Treasurer Mr. Vikram Madhok has been elected as the next Chairman of the PATA Industry Council for the term May 2016 – 17. In addition to assuming this global responsibility Vikram will also sit on the PATA Executive Board. This development will give our Chapter prominence in the PATA world and strong voice in Tourism Forums.

Mr. Madhok has had an illustrious career and over the year specialized in luxury tourism and hospitality. He has served on PATA India Chapter for over 20 years and was also the Chairman of World Travel & Tourism Council (WTTC) India initiative. He has also held important positions like President of Indo-American Chamber of Commerce (NI), EC Member – IATO & several other positions.

Please join me in congratulating Mr. Madhok on his new appointment and support his efforts and initiatives in the Tourism Industry

With Regards

Runeep Sangha
Executive Director
PATA India Chapter

Managing Director
Abercrombie & Kent India Private Ltd.
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Upon returning from the United States & after a short stint in Banking, Vikram entered the Hospitality & Tourism world in 1985 and held various managerial positions - starting as Product Manager with the Taj group of Hotels for 4 years and moving on to the Oberoi group as Corporate Director – Sales & Marketing for 8 years. He joined Abercrombie & Kent India in 1997 as Executive Director and was subsequently promoted to take over as Managing Director. Abercrombie & Kent is a global travel company with 40 offices and 3000 employees worldwide.

In India he oversees Abercrombie & Kent Inbound Travels, managing over US$ 25 million in top line with 80 full time employees and 6 offices across the country. Abercrombie & Kent (A&K) under his leadership has worn several awards of achievement and four years running as top Tourism Operators in terms of quality Operation and Foreign exchange earnings by Ministry of Tourism, Government of India.

Vikram is a specialist in the tourism and hospitality industry - having had wide exposure in all aspects of the trade during the last 25 years and have been serving in various capacity at the Chapter Level in India for over 20 years as Vice Chairman, Treasurer and Secretary– PATA India and was the Chairman of World Travel & Tourism Council (WTTC ), India Initiative. He has been deeply involved in the activities of prominent industry associations and is the past President of Indo-American Chamber of Commerce northern region ; Founder Member, World Travel & Tourism Council (WTTC) – India Initiative; Executive Committee Member, Indian Association of Tour Operators (IATO); Member, Tourism Committee – Core group, PHD Chamber of Commerce & Industry; Member, Expert Committee on Tourism & Aviation, The Associated Chambers of Commerce and Industry of India (ASSOCHAM). He is also sits on the Asia Pacific (MICE) Board of Starwood Hotels. He has travelled extensively in his career.

He schooled at St. Columbus, Mayo College Ajmer, Hansaraj College Delhi University and pursued an MBA at National University, San Diego.

Vikram has delivered speeches at various travel industry forums including at the Wharton Business School, India Economic Forum, Philadelphia.

He has also been associated with several tourism initiatives within the country, including “The Visit India Year – 2009”, a proposal made by him to the Ministry of Tourism, Government of India which was accepted and implemented with great vigor. He was a member of the Organizing Committee of PATA National Conference 2002 held in New Delhi. Mr Madhok is a keen golfer.

Press Release pursuant to the seminar held on 5th April, 2016 at The PARK, New Delhi, by Mr Mario Hardy, CEO-PATA and Mr John Koldowski, Advisor to PATA, Bangkok.


Ministry of Tourism Government of India launched ‘Swachh Paryatan Mobile App’


NEW DELHI, February 22, 2016 – “Swachh Parayatan Mobile App” was launched by Dr. Mahesh Sharma, the Minister of State (I/C) for Tourism & Culture and Minister of State for Civil Aviation at a function here today. This project is being implemented by the Ministry of Tourism, Government of India through DeGS and NIC. This Mobile App is available on Google Search Engine as ‘Swachh Paryatan’ and initially it is available on Android Phones and very soon it will be available on Apple and Microsoft also. This mobile app shall be monitored by the Project Monitoring Unit of Swachh Bharat Mission in Ministry of Tourism. Addressing on the occasion, Dr. Sharma said that since the general public and the tourists are the largest stakeholders in keeping the monuments clean, the Ministry of Tourism has decided to facilitate the general public to communicate their complaints about any unclean area/garbage piles in and around tourist destinations. He opined that till all stakeholders don’t contribute, such project will not succeed.

The Minister informed that the recently launched Tourist Infoline is getting 11,181 responses daily and is very successful. He dwelt upon many initiatives launched by his Ministry for the benefits of Tourists. He said that the Domestic Tourism has also immense opportunities like International Tourism. That is why the suggestions from public and tourists are solicited on this Mobile App. Shri Vinod Zutshi, Secretary, M/o Tourism in his address said that year 2016 has begun with good news in Tourism sector. A Mega Tourism Summit is expected in July-August this year which will boost the Tourism Sector. He said that M/o Tourism and M/o Culture will work together to make this Mobile App a success.

To start with, 25 Adarsh Smarak Monuments protected by Archaeological Survey of India (ASI) have been identified for inclusion in the app. The application would be scaled up to include more monuments. This mobile app enables the citizens and tourists to take photograph of garbage at the monument and upload the same along with their remarks. The application then sends an SMS to the ASI Nodal Officer concerned with the monument, upon receipt of which the Nodal Officer gets the garbage cleared/removed. The Nodal Officer, thereafter, sends confirmation about the redressal of the complaint through an SMS to the complainant.

1.Leh Palace, Leh, J&K14.Jageshwar Temples, Uttarakhand
2.Humayun’s Tomb, New Delhi15.Sravasti, Uttar Pradesh
3.Qutub Minar Complex, New Delhi16.Sarnath, Uttar Pradesh
4.Red Fort, Delhi17.Vaishali-Kolhua, Bihar
5.Hazardwari Palace,Murshidabad, West Bengal18.Khajuraho Western Gropu Complex, Madhya Pradesh
6.Shore Temple, Mahabalipuram, Tamil Nadu19.Jahaz Mahal Parisar,Mandu, Madhya Pradesh
7.Elephanta Caves, Mumbai, Maharastra20.Martand Temple, Kashmir
8.Red Fort, Delhi21.Vaishali-Kolhua, Bihar

The India to conquer Europe, ended in Milan on Pata roadshow



The Pacific Asia Travel Association (PATA) India Chapter is one of the oldest chapters among PATA's international network of 39 chapters across the world. Formed in 1974 , it has grown to be one of the largest and most dynamic Chapters in the region with 236 members including the Government of India Ministry of Tourism, State Tourism Boards, Service Providers, Airlines, Hotels, Tour Operators and Travel Agents.

PATA is a global organization comprising of private and public sector members. It leads, advocates and acts as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. The enhancement of sustainable growth, value and quality of travel and tourism to, from and within the region, are the prime objectives of the PATA Mission. More on PATA International at

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